President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Team Environments

Teams have been found to be successful in all types of organizations from manufacturing to sales. They may thrive in large groups of people or in small intimate groups. They can be made of a tightly knit group of individuals or of a wide assortment of individuals who work together for a common purpose. Team environments need to be planned and nurtured in order for them to be productive. The following tips will help you as you plan team building activities.

Team Environments: Most organizations, even the largest and most successful ones, have spent many years developing environments that encourage teamwork. However, team environments may not be what you are looking for. Organizational cultures, such as those in Asia and Israel, tend to thrive when team players are allowed to pursue their own ideas without constant supervision. Collective cultures, such as those in the United States and Canada, tend to be quite the opposite, with individualistic employees having a great deal of autonomy and feeling free to pursue their own interests.

To be successful, you must match the type of environment you are providing with the right employee selection process. First, you must determine the number and types of opportunities that are offered to your team members. For example, some organizations allow team players to have the option of spending one day per week on an "odder" project, while another day is devoted to a more complex task. Other options allow for a flexible schedule that may take the team members out of regular work hours for an extended period of time. Developing the appropriate options will make your team environments much more attractive to the individuals who are interested in participating.

Team Building Activities: Planning and running exciting activities in your team environments will not only attract the right people, but also give you a great way to motivate your employees and get them to feel like part of something larger than themselves. Consider a scavenger hunt, for example, which can run for a series of weeks. During this time, teams must be willing to think creatively and come up with original solutions to solve the clues and complete the hunt. The possibilities for team building are endless, depending on your budget and the interests of the individual teams you are trying to attract.

Team Interaction: It's important that you consider how you will integrate your teams during the course of the exercises. Some team environments require that team members are kept completely away from one another during setup, while others require that they interact during a larger portion of the exercise. For example, some companies organize a scavenger hunt that takes place during an outdoor event. Team members might spend several minutes or an hour engaged in dynamic conversation. This interaction provides valuable opportunities for communication, problem solving, and new perspectives that may not otherwise be present during the same activity.

Self-improvement: There is surely a special person within every group who is looking to improve their teamwork skills and improve themselves in some way. Team exercises are a great way for individuals to do just that! By allowing each other the opportunity to shine and for mentors to point out areas for improvement, team environments encourage members to explore new aspects of themselves that they may have never otherwise considered. In some cases, companies use scavenger hunts to foster better teamwork skills. Team members are encouraged to come up with original solutions to solve a problem and share the information they have gathered, often leading to a very successful event that is shared by the entire organization!

Git Hire: The Git Lab is another example of excellent team environments. Git Hire allows companies to get serious about collaboration. Company members are paired up based solely on their own personal productivity, and any colleague who can't commit their best work can be removed from the list of partners. When the best minds are brought together, problems quickly fall apart and collaboration increases, allowing projects to move quickly through the gauntlet of testing and production.

These environments are designed to provide an environment where employees can push each other forward in ways that simply isn't possible within "the office." They enable teams to get serious about their individual productivity and share new ideas that may not have been feasible before. Ultimately, these new environments provide a model for how a business can increase productivity and push the envelope in its industry. These models push the creativity and innovation needed to stay ahead of competitors and stay relevant in an increasingly competitive market.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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